From Bangkok to the world's finest dining rooms. Expert wine strategy for restaurants, hotels, private members clubs, and premium music events — wherever the standard demands it.
Hospitality Entrepreneur · Wine Strategist
WSET Certified wine strategist with over a decade in hospitality. Trained at ALMA and forged at The Ritz London as a Perrier-Jouët Sommelier, he now consults internationally from Bangkok — building wine programmes for restaurants, hotels, and private clients who refuse to compromise on standards.
Available for on-site visits, full programme builds, and ongoing retainers worldwide.
Full wine programme builds for hotels, bars, and restaurants. Supplier sourcing, margin strategy, staff training, and ongoing support. Built for your concept, your market, your margins.
Build a collection worth opening. Buy right, store right, know when to pull the trigger — whether starting from zero or refining what you have.
Beverage curation for premium music events, cultural experiences, and high-profile occasions. Wine and music share the same language.
Expert sommelier-level consultation for restaurants, hotels, and private clients. Wine list audits, rebuilds, and seasonal updates delivered with measurable ROI.
"Champagne is the art of making people smile."
The Champagne Strategist · Bangkok & Worldwide
The Champagne
Strategist Guide
Seven principles from someone who has built wine programmes at the highest level — from London's finest hotels to premium venues worldwide.
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Fill out the form. Tell me what you need — I respond within 24 hours.
A focused 30–60 minute session mapping your goals, budget, and context.
Clear, actionable recommendations in writing. No fluff, no jargon.
Questions come up. I'm available. Retainer options for ongoing work.
joe@thechampagnestrategist.com
Fill out the form and I'll respond within 24 hours. Based in Bangkok — available worldwide for on-site visits and full programme builds.